Target your audience
with the Meta network

Creating a Facebook Ads business account involves a number of steps. These have been simplified to enable as many people as possible to run their advertising campaigns, whether they’re large companies or freelancers just starting up their business. First of all, avoid using your personal account. It’s better to open another account specifically dedicated to your professional activity, for legal, organizational and comfort reasons. Remember that the account you create must be linked to your business page. Most new businesses, wishing to increase their customer base through paid advertising on Facebook, put more time and care into creating their personal page than their business page. However, it’s important to remember that during a promotional campaign on this social network, this page is your showcase. It’s therefore highly advisable to take care of all the details relating to your account, selecting photos, images and videos that fit in with your brand image and entice Facebookers to click on your ad. A well thought-out campaign must take into account both the medium (in this case, your Facebook page) and your target audience. So remember to fill in all the mandatory fields when you create your account, for a more targeted strategy.

Billing must be linked to your Facebook account. For this reason, we always recommend creating an e-mail account specifically for managing your advertising campaigns. This way, only you can access it, unless you invite other administrators. But let’s take a closer look at the billing rules used by Facebook. The price of an advertising campaign is based on a bidding system that depends on the following parameters: bid type, targeting, budget, location and ad quality. The first criterion is decisive in determining the terms and conditions of your campaign. There are 4 types of auction: N°1: cost per thousand, where you pay the amount of your choice for 1,000 displays, with an average of $3. N°2: the one-time cost-per-thousand, where you display the ad a certain number of times per day for one and the same person. N°3: cost-per-click, which obeys virtually the same rules as Google Ads campaigns. N°4: cost-per-action, such as cost-per-download. N°5: optimized cost-per-action to make the most of your budget. We’ll help you choose the billing method that best suits your budget. By applying several types of auction and calculating the results in CAP, we can choose the approach that allows you to spend less and earn more.

Setting up a campaign on this social network isn’t as easy as it looks. You need to follow the steps necessary to execute your advertising strategy, one by one. You can use the tool provided by Facebook: Facebook Ads Manager. Start by preparing the elements that will make up your campaign, i.e. images and text. Then go to your campaign viewer and click on the “+ create” button to choose the options corresponding to these elements. Step 1: Define the campaign objective. Please note! Your objective must be part of an overall webmarketing strategy, so that you can make the right choice in terms of auction type, budget and ad format. Step 2: Give your campaign a name to facilitate performance evaluation and follow-up. Step 3: Choose the right target audience to guarantee the effectiveness and eloquence of your message. That’s the whole point of a promotional campaign on Facebook. Step 4: Select the best location for the ad, such as the News Feed, embedded videos… Choose the location according to the characteristics and behaviors of your audience. Step 5: Define the budget according to your objectives and the advertising actions you wish to carry out. Step 6: Personalize your ad with photos and text that reflect your corporate image.

Your ad can occupy one of the following locations: the News Feed, Instant Articles, embedded videos, the right-hand column, suggested videos, the Marketplace and stories. In reality, you need to choose according to your webmarketing strategy, but also according to the ad you’re displaying. Our experts can help you select the alternative that offers the best value for money. Placing your ad in your target audience’s news feed can confuse the user and end up attracting their attention, but in a negative way. This doesn’t mean you should avoid this location, but rather select your target. A qualified lead will spontaneously click on your ad, whereas a user who has never heard of your company will pass by without paying any attention. Suggested video, for example, is an ideal choice for building brand awareness. Facebook users are used to discovering new products through this medium, just as they are through embedded videos. When you call on our webmarketing agency, you’re guaranteed to find the locations that will give your Facebook Ads the best visibility. We choose for you where your ad should appear, based on its format, content and target audience.

When writing and designing your sponsored post, you need to pay particular attention to the following elements, whatever format you choose: title, image, copy, targeting and landing page. Our e-marketing professionals choose a relevant and captivating headline for you, specifically designed to solicit a click on the ad. We also take great care in selecting the perfect image for your ad, since it’s the first thing the web surfer looks at. We also help you choose the copy with the ad text and link description. It’s also worth remembering that you need to take into account the technical constraints imposed by Facebook, starting with the ad in the News Feed, which must not exceed 20% of the photo in order to highlight the image. Don’t hesitate to choose a photo that is sufficiently atypical and intriguing for your ad to stand out from the crowd and not be drowned out by the mass of Facebook Ads displayed in users’ News Feed. Facebook also requires the placement of a “call-to-action” button, such as for subscribing to a service. What’s more, the textual content of your ad must not exceed 200 characters, which means you’ll need to be precise and concise, while creating the most powerful and persuasive message for your audience.

Facebook Ads have been proven to have a positive impact on your company’s visibility. This promotional tool enables you to reach an audience likely to adopt your products and services, thanks to finely-tuned targeting. To create a winning advertising strategy, your ads must have these 2 essential characteristics: originality of message and high-performance targeting. The aim is to create inspiring, high-quality ads that encourage users to click on them, comment on them and share them with as many people as possible. Targeting is based on precise information about users. This technique is based on 6 different methods: N°1: geographic targeting, ideal for selling products and services in your region. N°2: age targeting to eliminate people who are not interested in your company if their age is inappropriate. N°3: targeting by gender, if your products are aimed exclusively at men or women. N°4: targeting by interests, based on the topics that receive the highest number of “likes” from users. N°5: targeting by specific categories. N°6: targeting by Facebook connection, aimed at those who “like” your competitors’ products and services.

Obviously, if you have access to the people who are active on your competitors’ pages, you increase your chances of stumbling across a highly qualified customer base. To do this, you need to target fans of products and services similar to your own, which they may appreciate just as much. So remember to fill in the necessary criteria to run your campaign, paying particular attention to the “Audience” box. This will tell you whether or not you can target fans on other pages. When choosing the areas of interest for your targeting, it’s best to make a list and rank the various points in order of importance. Nevertheless, to guarantee the success of your advertising campaign, the message is fundamental. We’ll help you write a precise, powerful ad to set you apart from your competitors and capture the interest of your target audience. Visualization of the ad is a crucial step in achieving the right layout and perfect placement for the image. The same approach can also be applied to other advertising channels. For example, our team can simultaneously run a campaign on Youtube.

If you’ve completed all the steps required to set up your Facebook ad campaign, your ads should be running according to the parameters you’ve set. If you haven’t, you’re probably facing one of the following problems, starting with the realization that your ad hasn’t been shown. This may be because Facebook simply hasn’t accepted your ad and you need to change it. An ad that hasn’t been shown may also hide erroneous show dates or the non-deactivation of the “pause” feature. Facebook also refuses your ads if you’ve reached your maximum spend rate, whether for the month or for a specific campaign. Nonetheless, unplayed ads are fairly easy to spot, whereas a poor performance problem is much less obvious to detect. The latter is often due to the choice of an inappropriate bidding system, a too-restricted target or an insufficient budget. Monitoring an advertising campaign on Facebook requires precision and special know-how, which our professionals put at your service to avoid any problems that could thwart the success of your promotional campaign on the social networking giant.

A Facebook ad campaign already costs money, and a lot of it if you want to focus your SEO on this social network. That’s why many companies, especially start-ups, decide to run their own Facebook Ads campaigns. Big mistake! Using a specialized agency is the best way to run your campaign professionally and with complete control. Firstly, by calling in the experts, you save a considerable amount of time, which you can devote to tasks that really fall within your area of expertise. What’s often overlooked is that managing Facebook advertising campaigns is a profession in its own right, and one that absolutely must be carried out with full knowledge of the facts. If you’re not an expert in the sea, avoid venturing down this path at all costs, or you risk jeopardizing your chances of excelling with your Facebook ads. On the whole, anyone can create a campaign on Facebook, but the details of its creation and follow-up remain, for the most part, complicated, such as the segmentation of ad groups, the choice of bid type, the evaluation of results, and so on. In addition, a specialized agency has the necessary tools and software to facilitate the implementation and study of Facebook ads, with the aim of achieving the best possible results in terms of referencing and sales.

When choosing a digital agency from the plethora of options available to you, you need to take into account a number of specific criteria. First, you need to define your needs and the objectives of your campaign. No need to be exhaustive! A draft plan is all you need at the outset, since the web agency will take charge of developing your advertising strategy, providing you with professional guidelines. Do you want to improve your brand image? Do you want to increase conversions? Make sure you define your expectations and communicate them to the agency. Secondly, the team you work with must have a good reputation. Talk to your personal and professional contacts. If necessary, consult the reviews and comments you can find on the web. Here’s a tip: carefully read the information provided by the agency on its website. They tell you a lot about the agency’s skills and expertise in the field of search engine optimization and online advertising campaigns!