Pumpup is a Bing Ads certified agency. Our certified experts will support you in implementing an optimal and profitable strategy with a follow-up of the implemented actions.
Bring benefits to your digital strategy with Bing Ads, the advertising platform of Microsoft Advertising. In France, Bing Ads has a 16% market share with 17 million users and therefore, as many potential customers for 392 million monthly web searches.
We stand out from other Bing Ads agencies !
- PumpUp is a Bing Ads agency and maintains a strong partnership with Microsoft
- 10 years experience on the Microsoft Advertising platform
- We establish a coherent digital marketing strategy for your business depending on the channel worked on, the proposed media campaign will not be the same as for Google Ads
- Our Data expertise allows us to provide in-depth support in the structuring of analytics and the creation of objectives for the monitoring and evolution of web performance
Account set-up
Campaigns, ad groups, keywords, ads – it’s all a matter of good organization and account structuring to help you reach your traffic, lead or sales objectives.
SEA consulting
- Campaign optimization
- A/B testing
- Competitive intelligence
- Monthly quality review with an account manager
Coaching & Training
- SEA training from beginners to experts
- Monthly or quarterly coaching with a Senior SEA Consultant
Why call on our Bing Ads agency?
Defining an ultra-precise audience
Be visible in the right place, at the right time, to the right person
Rapid short-term gains
Discover our 3 Bing Ads Experts
Roubaix
Paul
Director of Operations
Passionate about paid and organic search, Paul regularly provides training on these issues, both for our partners and our clients. Concerned about combining visibility and profitability, his working methods are based exclusively on reading the data associated with the specificity of each business model.
Roubaix
Alexandre
Traffic Manager
After having had many professional experiences, Alexandre chose to become a Traffic Manager at PumpUp Agency. With his 3 years of experience, he accompanies his clients on Google Ads, Microsoft Ads, Facebook Ads and other advertising networks. Today he is the leading expert on Facebook Ads at PumpUp. He accompanies and advises his clients to make their digital business flourish.
Paris
Kevin
Head of Acquisition
Kevin is an expert in communication and digital marketing, SEA, SEO, SMO on various business models with budgets ranging from a few hundred euros to 7 figures. His pragmatic, rigorous and analytical temperament has enabled him to develop various skills and expertise on the different SEA networks: Google Ads, Bing Ads, Microsoft Ads, Linkedin Ads, Facebook Ads. He has been accompanying companies of all sizes and sectors in their growth strategies since 2012.
Plastem
“We are specialized in the injection of plastic material for merchandising, industry and office and store fitting. Very early, we believed in the digital world, so in 2003 we started to set up a showcase site. The sites became very technical, the management of keywords, tracking, Google Ads, Bing Ads became sharp.
So something that used to be possible to do personally has become very difficult, it has become more and more technical, hence our approach to PumpUp to have a long-term service with a person who knows the history of our company and not with a contact who changes from one month to another. We first had some background work done, especially in the choice of keywords and the type of auctions.
Since the launch in 2016, we have seen a 300% increase in sales on the e-commerce site. This is the result of the work of Google Ads campaigns and SEO. I recommend PumpUp for its regional location and for its regular contact and the relationship with a single contact person with long-term follow-up.”
So something that used to be possible to do personally has become very difficult, it has become more and more technical, hence our approach to PumpUp to have a long-term service with a person who knows the history of our company and not with a contact who changes from one month to another. We first had some background work done, especially in the choice of keywords and the type of auctions.
Since the launch in 2016, we have seen a 300% increase in sales on the e-commerce site. This is the result of the work of Google Ads campaigns and SEO. I recommend PumpUp for its regional location and for its regular contact and the relationship with a single contact person with long-term follow-up.”
Some key figures
78
million queries per month
1,5
millions of users going to Bing don't go to Google
5%
additional audience that can generate more revenue
The benefits of Bing Ads
I want my campaigns audited-
Bing Ads, the world's second largest search engineBing Ads is the management system for advertising on the search engines Bing and Yahoo. Its web interface allows you to manage your marketing budget on the search engine, but also to analyze the results of your campaigns via various KPIs - Key Performance Indicators. With about 8% of users in France, the Bing/Yahoo Search Alliance allows you to be visible to several thousand Internet users via Bing and Yahoo ads. For this, the two search engines use the common advertising network Bing Ads.
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From search network to shopping flowThis interface manages various "digital marketing" levers, in particular ads on the search network, but also a shopping flow on Shopping.
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Microsoft's search engine profitable and competitiveEven if the impressions of Bing and Yahoo remain inferior to Google, we note a price of the click and a lower acquisition cost. Bing Ads campaigns are therefore often very profitable. The interest of Microsoft lies in the costs per click much lower than other search engines. Therefore, your acquisition cost and your margin will be much more interesting on Bing Ads.
How does a SEA project work at pumpup?
Step1
Audit and definition of SMART objectives
A Traffic Manager, expert in SEA, will accompany you from the beginning of the project. After an initial meeting, this SEA specialist, expert in Bing Ads, establishes with you what your SMART (specific, measurable, achievable, realistic) objectives are. According to your business, your targets and your objectives, we establish with you the best strategy to establish on this advertising network. The analysis of your business model is an important and essential step for the launch of campaigns on this media.
Step2
Optimized account structure
SMART goals with a well-structured account! Campaigns, ad groups, keywords, so many elements that require a complete structuring of your Bing Ads account. A well optimized Bing Ads account allows you to reach your traffic, leads or sales objectives.
The Traffic Manager in charge of your project will optimally configure your Bing Ads campaigns. Well-structured campaigns with the installation of ad groups, the choice of the right keywords according to your targets, your objectives and your budget.
Step3
Reporting
Your personalized reports are added to your client area each month. These reports are a record of the actions taken and the successes achieved as well as the next steps to reach your goals.
In short, our Bing Ads agency is :
- A Bing and Yahoo certified agency
- Optimized management with control of advertising expenses
- Full tracking with monthly reports by a certified Bing Ads expert
- A privileged Microsoft partner agency
All you need to know about Bing Ads
1 Understanding Microsoft Ads
2 An international lever
What is Bing Ads?
How do I create a campaign?
How do I optimize my Bing Ads campaigns?
Ready to boost your sales ?