Our Google Tag Manager agency helps you set up your website's data. Our experts advise you on the conversion and micro-conversion objectives to follow in order to evaluate the digital marketing set up.
At PumpUp, we use the Google Tag Manager (GTM) solution. This management system tool allows you to easily and efficiently set up various tags for further tracking. You can track the number of contact requests generated, newsletter subscriptions and much more.
The great advantage of GTM is the simplicity of its implementation and its interface. You will no longer have to code and integrate your tags in strategic places of your site's source code yourself. Only one piece of code will have to be installed on your website. GTM will give you, thereafter, the possibility of managing in the same place all the tags of your marketing campaigns.
It saves time and agility in measuring your marketing actions. Your digital campaigns, your tools associated with your site or other solutions can be linked to this interface.
Google Tag Manager Agency
Call on the expertise of our
Google Tag Manager Agency
to effectively measure your data
I need help with GTM
Our Google Tag Manager agency, a guarantee of excellence
Google Analytics is essential for understanding user profiles and making better business decisions. It provides a global view of the effectiveness of all actions taken.
Full audit
- page views
- form submissions
- clicks on a call button
- e-commerce performance and
- conversion funnel tracking
- social shares on the main platforms
Tags set-up
After our initial discussions together, we’ll determine your marketing objectives, so that we can set up a tracking system that’s consistent with your business goals. This will enable you to effectively analyze the impact of your marketing actions.
Recurring adaptation
Marketing objectives and actions evolve over time, in order to meet your demands and your various business challenges, we are listening to the implementation of new conversion objectives to be measured: a new advertising agency to be set up for example.
Meet our 2 GTM experts
Grenoble
Sylvain
CTO / R&D manager, Analytics and Google Tag Manager expert
Trained as a developer, Sylvain quickly became interested in CRM development and then in web-based prospective systems. About 15 years ago, he started using Analytics to complement CRM data and optimize marketing investments. Today, with Pumpup, he develops data and technical expertise while remaining in contact with clients through the implementation of branding plans. For him, setting up and optimizing a Google Tag Manager tracking system is no longer a secret.
Rouen
Nathan
Data Manager, Analytics expert and Google Tag Manager
Nathan started his career as a full-stack web developer for an e-commerce website. He joined the PumpUp team in 2016 and joined the data department. He assists clients in the installation of tracking scripts and in the use of audience measurement tools such as Analytics and Tag Manager. His experience as a developer allows him to develop diagnostic tools for these tools.
Some key figures
91%
of French people use Google
100
billion requests each month
52%
of users click on sponsored results
The benefits of Google Tag Manager
I want an audit-
An easy to use tag managerGoogle Tag Manager, also known as GTM, is Google's tag manager that allows you to simply and easily install tags (scripts) also called "Tags" on any type of service with little or no development cost. With GTM, it is possible to centralize all of your tags, thus facilitating their application on a site without touching the code directly.
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GTM, a free and subscription-free secure tool from GoogleIt is a tool compatible with the whole Google universe, but not only. It's free and doesn't require a subscription. This is a real plus! It saves marketing time with a reliable and secure tool.
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A great help for marketingThis tag manager is a precious help for marketing reactivity and site adaptability. On an e-commerce page, when the URL does not change, it is difficult to follow an action of the user. This can happen to follow the products in the shopping cart, the order tunnel, ... The addition of a script allows to better follow the user in his purchase and to guarantee a fluid and error-free path. We can also better follow the source of origin and the origin of the user.
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Fast loading timeYou save time when implementing new scripts. You also reduce the number of scripts on a web page: time saving when implementing these tags, much easier maintenance (less scripts on each page), less risk of errors on the pages and gain in page loading time. Result: pages are lighter and load faster. Google Tag Manager triggers tags asynchronously. This way, they load independently and do not impact the loading time of the site. Thus, their loading is fast and therefore the data is collected quickly (subject to the acceptance of the data by the user).
Our Method
Step1
Conducting a complete audit of your site
Our Google Analytics agency uses Google Tag Manager to configure your analytics tracking. In this way, our data experts can implement data layers that allow you to go into the granularity of your statistics while complying with current regulations such as the RGPD.
Step2
Setting up tags and adjusting existing ones
After our initial discussions together, we'll determine your marketing objectives, so that we can set up a tracking system that's consistent with your business goals. This will enable you to effectively analyze the impact of your marketing actions.
Step3
Recurrent adaptation
Marketing objectives and actions evolve over time, and to meet your requirements and your various business challenges, we're always ready to listen to you when it comes to setting up new conversion objectives to measure: a new advertising network, for example.
In short, our Google Tag Manager agency is :
- Analytics and Data Measurement experts
- A deep technical knowledge
- A proven methodology
- A multi-sector expertise
- Time saving and agility
Ready to make your data talk?