Website usability testing is one of the most powerful tools to improve the efficiency of an application or a website. The test identifies 90% of usability problems. It allows to increase the transformation rate in a sustainable way.
User testing is undoubtedly the best way to get feedback from users on concrete elements: it is then possible to identify the main difficulties encountered by real users, and to compile extremely useful material to make the necessary decisions for the correction or evolution of a service.
It is also one of the rare moments when it is possible to observe real consumers talking freely about a brand, a product, a site or an application. This feedback is invaluable for companies that often only see their customers through statistics or sales figures. It is very important to define what needs to be observed during the sessions: pages, features, usage scenario… These objectives and the questions associated with them, constitute the hypotheses to be verified during the test. As a qualitative approach, the website user test simply requires a quota of 5 to 6 participants representative of the target population. The priority is to gather a sample of participants that corresponds to the profile of current users of the service (or the profile of future users). The point of view of users of competing products or services can also be very useful.
Challenges
- How to measure the performance of your site according to targeted objectives?
- How to identify the problems encountered by Internet users on your site ?
- How to analyze usability problems ?
Goals
- Measure the performance of the site according to the different objectives and targets
- Analyze in detail the blocking points and the errors encountered
- Satisfy user requirements and needs
Key numbers
- A User Test can reveal 20 to 60 defects on a “classic” e-commerce site, i.e. about 80% of the defects
- The changes resulting from a User Test can increase the transformation rate by a few points
Resolve usability issues
Dedicated project managers
As part of each usability testing session, we put in place a team of experts dedicated to the proper planning, creation and management of these tests! Our experts are at your disposal to build the most relevant scenarios for you.
Remote usability testing
This is our classic standalone user testing offer. Benefit from a complete reporting of your users’ navigation on your site. Enrich your customer knowledge of your users’ interactions such as mouse movements, swipes or key presses. Our tests are fully customizable and built according to different scenarios defined in advance. User testing is the cornerstone of a good optimization of your product experience.
Mobile application test
Test your mobile app and identify where users are frustrated, lost or confused. Understand exactly how your users interact with your application.
Prototype Testing
You don’t need to have already built your site to test it. Implementing usability tests throughout its construction and development is the best way to avoid surprises and poor performance during its delivery.
15 second timer
First impressions are often the most important. Set up Flash usability tests to see what your users think of your site after only 15 seconds.
Written surveys
Our teams of UX experts set up tailored questionnaires and involve your community in improving the usability of your website. Thanks to the answers to these written surveys, develop a detailed plan and optimize your user experience.
They trust us
