There are two types of social media:
- B-to-C social media: Facebook, Instagram, TikTok, Pinterest
- B to B social media: LinkedIn, Twitter, Xing
These social networks are now a great showcase for your brand that you can’t ignore. For this, most of them offer Social Ads. Like Display campaigns via Google Ads, Facebook offers, for example, to communicate via textual and graphic ads on its paid advertising network Facebook Ads. Twitters and LinkedIn offer the same type of online advertising solution.
The targeting of this type of campaign is done via a selection of very precise centers of interest (based mainly on “Likes” and other information provided by Internet users on their social profiles. Billing is then done either by CPC (cost per click) or CPM (cost per 1,000 views).
Social Ads are above all an ideal lever to work on your digital notoriety. Conversion is a bonus.
Depending on the nature of your business and your customers, PumpUp and its three digital marketing agencies will help you select the right platforms. We mobilize our expertise to communicate on these advertising platforms (Facebook Ads, LinkedIn Ads,…)
Challenges
- How to make a SMO strategy profitable?
- Which social networks to choose to consolidate your performance?
- When is the right time to start using social networks?
Goals
- Generate revenue through social networks
- Capitalize on content creation and community management
- Boost your brand awareness and gain market share
Key numbers
- 86% of French people are members of at least one social network
- 26 million monthly active users in France
- 13 million monthly active users on Mobile in France
PumpUp Services
You want to review your strategy on social networks. We audit your activity, make a personalized recommendation and deliver a detailed action plan.
A presence for your brand on social networks is necessary. You have mobilized one or more resources and you want the support of an expert to structure the work to be done. Our Community Managers will accompany you every month to optimize your communications and make your community grow!
You need to be active on the different social networks and wish to outsource this work to a team of experts. Our "Community Managers" accompany you on a daily basis to make your brand and your community live!
Share, Exchange, Animate and Retain your fans
It is the first social network in the world with more than 2 billion people connected. Originally focused on the network of close friends, Facebook now offers multiple tools, whether you are an SME or a large group to communicate with your targets.
As a monitoring and prospecting tool, Twitter is an indispensable acquisition lever to communicate about your brand and your company. Simple, fast and concise: with its maximum 280-character messages, it allows you to share news from your sector of activity and makes it easier to share and listen to your community.
It is the professional social network intended for networking between colleagues, customers, partners or recruitment agencies to highlight your news, your skills and your experiences.
This social network allows you to access and share photos and videos. Everyone can come and pick up on your boards pins that they have spotted, containing their favorite visuals. It’s a stream of high quality content on themes such as fashion, cooking, travel or design…
Do we still need to introduce it? This application is a social network and a sharing service that allows you to access photos and short videos of your community. Moreover, Instagram offers the possibility to chat with different brands and also to access the product catalog of some stores present on the network.
Snapchat
This mobile application allows you to send ephemeral messages and photos. All messages have a very short life span of a few seconds and the message can be deleted at the end of the time limit.
Youtube
It is the largest online video hosting and sharing platform where you can upload, view and share video clips.
Social Media Ads
Social networks are growing in terms of audience and driving more and more engagement from brands. Tiktok, Facebook, Twitter, Linkedin, Instagram, Pinterest and Snapchat, each of these platforms, have set up buying and performance tools for advertisers. It is a complement to Google Ads because Social Ads reach a different audience and offer, depending on the network, engagement and interactions such as drive to store, app downloads or chat.
Twitter Ads
These are ads targeting user profiles. They can be an opportunity to propose special operations or events. There are several types of ads on Twitter with sponsored tweets, sponsored accounts and sponsored trends. The goal of Twitter Ads is to increase and qualify traffic to your site, while engaging your followers.
Facebook Ads
Facebook Ads is the advertising format set up by Facebook. It can be used to promote a Facebook page, or bring traffic to a website. This traffic acquisition lever is mainly used as an awareness channel. The ads are composed of a title, a description and an image. A call to action button proposing different actions such as “Buy”, “Discover”… is also present. Ads can also be displayed on the Instagram interface (more visual). Facebook Ads targeting: As for Google’s display network, Facebook Ads offers a large number of targeting options to refine its target: Location: Reach your target according to its geographical location. Demographics: Define your target according to different demographic data proposed by Facebook such as gender, age etc… Interests: This targeting allows you to define your core target according to the interests of people on Facebook.
Linkedin Ads
Linkedin is the professional network of reference for the B2B sector and the possibility to carry out Linkedin Ads campaigns in 5 different forms: text ads with text, sponsored ads, ads in emails, in leads and display. Its main assets: the targeting of potential customers thanks to numerous socio-professional criteria such as geolocation, type of industry, managerial level, level of education or skills.
Pinterest Ads
When you advertise on Pinterest, it’s called Promoted Pins or sponsored pins. These are classic pins turned into ads, targeted to increase their visibility to users who might be interested in order to generate shares and clicks to your site.
Instagram Ads
Instagram Ads is managed on the Facebook Ads campaign manager. You must have an Instagram account to post ads. Instagram Ads feature visuals and are used for brand awareness. Photos and videos can be uploaded to promote the brand. Adding a call-to-action button is a way to offer different actions to the viewer. Instagram offers several types of sponsored content such as sponsored photos, sponsored videos and photo carousels including a slideshow of photos.
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