PumpUp, the SEO agency that will get you to the top of the search results

Being on the first page of search results is the ultimate goal of every website. It is the only guarantee to attract more traffic. SEO appears, therefore, as the best way to achieve this. Finely thought strategies must be put in place to ensure more visibility on the web. The organic referencing is defined as opposed to the paid referencing called “SEA”. A winning SEO strategy must take into account the criteria that Google uses to rank websites: web content, reputation, technical accuracy and netlinking.

Producing quality content means providing texts, images and videos that are relevant for the users. More this information is valued, the more it will be shared on other websites, forums and social networks: this increases the credibility, and therefore, the reputation of your site. Google’s algorithms also make sure that your pages are downloaded quickly and that the links that lead to them are also visible.

The SEO pyramid is a schematic representation of the essential components of SEO. It is declined on 4 levels: content, keywords, netlinking and social networks. The base of this pyramid must however be solid enough to guarantee and increase its development in height. The quality of a website is, in fact, measured through its content and ease of use. The Internet user, coming to look for answers to a given problem, must benefit from a good visitor experience. Moreover, the keywords, which appear in the URL, the Meta description, the images, the videos and the texts, must correspond to those used by the Internet user when he formulates his request to Google. You must then take into account their popularity, competitiveness, simplicity and semantic consistency. In addition, Google identifies pages that are recommended by other sites. If you are part of a solid network, you will manage to climb the ranking ladder quickly. Finally, there is no better way to optimize your SEO than through social networks. Google pays special attention to comments and shares: a complementary way to improve your ranking.

With more than 5 billion daily requests on Google, companies have everything to gain by searching for their potential customers and readers on the web. If SEO is the best way to get noticed, the competition, becoming increasingly tough, can quickly become an obstacle. Positioning yourself on competitive keywords in a saturated niche is an uphill battle. Moreover, with Smartphone, clicks are becoming rare and voice search is taking over the good old article. What should you do? Give up on SEO? Absolutely not! You will have to redouble your efforts to maintain and increase your presence. Social networks are a good way to explore as they generate interaction, sharing and information requests. Other approaches will surely be developed, but the organic referencing on Google will remain king.

To get more traffic on the web, you don’t necessarily have to pay! Thanks to these 3 practices, you can create a SEO strategy that is very beneficial to attract and retain visitors. First of all, you need to propose quality content. To do this, define a clear strategy by identifying your target audience while establishing the frequency of publications, your objective and what distinguishes you from your competitors. Don’t neglect the power of a convincing title, varied content and captivating images. Next, take care of your social media pages. Be present on all fronts, taking into account the particularities of each social network. What is shared must be punchy and to the point whether it is a podcast, an image or a video. Finally, stay current and follow the trends. Post content on other websites, interact with users, offer a giveaway to collect emails and continually check the effectiveness and relevance of your strategy.

It is not enough to get visitors for your website, you need to get qualified traffic. To know your audience, you need to study their demographics, taking into account age and gender. Location and interests also allow you to identify the typical profile of your visitors, without forgetting the type of device they use. In addition to these 5 criteria, knowing and avoiding the factors that prevent you from acquiring qualified traffic is an essential step. Be aware that choosing keywords that are too general or competitive is the best way to miss your ideal audience. Choose a relevant semantic field and create around it quality content with a real added value for your visitors. Thus, it is strongly recommended to measure your KPIs by taking the bounce rate into consideration in order to evaluate the quality of your visitors rather than limiting yourself to their number.

Black hat is defined as opposed to white hat. While the latter refers to legal practices used to test the security of websites, the former refers to unscrupulous techniques that threaten their safety. However, the distinction between these 2 categories of hacking is not as clear-cut as it seems, since those who chose black hat end up going the other way after being hired by the platforms they broke into thanks to their computer and cyber security genius. Black hat involves various methods starting with injection (remote action to access the user’s PC), then Negative seo (reporting content to Google to downgrade the competitor’s site), Cloaking (showing one version of the site to Google and another to users) and finally, Hidden (hiding a script from Google’s algorithms). To avoid being black hat, a web agency must take care of the security of your site. Thanks to our team of experts, we can protect you from hacking to guarantee you an optimal organic referencing.

Even if Google reigns supreme with its 91.5% of the French market, the Bing and Yahoo search engines also attract traffic that you can take advantage of. To stand out, you can increase your visibility on these platforms. If you want to have a strong presence on Bing, you need to optimize your tags and Hn titles, take care of your meta tags and keywords, establish a good backlinks strategy, work on your social networking pages and bet on multimedia content. Google Snippets, which is another way of displaying Google, implies other practices to improve the position of a site such as identifying the questions asked by Internet users and provide a relevant answer, produce well-structured texts, create a summary, opt for an easy-to-understand format such as tables and work, in the long term, on the authority of the domain by providing regular quality content and backlinks. There are still many techniques to make you stand out. We do everything possible to boost your site’s ranking by applying conventional methods and more elaborate strategies.

SEO strategy, being undoubtedly a long-term strategy, involves different methods that should be divided into 2 main categories.

The first, called the on-page SEO, concerns the internal architecture of your website which must facilitate the experience of the Internet user. After choosing the categories and sub-categories, you should write your URLs properly as well as your Meta Description tag. But the most important rule remains the quality of the content which must be rich, clear and specific enough to answer the request of your visitors, ensure their return to your site and encourage them to share your texts, images and videos on social networks.

The second one, called off-page SEO, consists in having a netlinking strategy. Think about writing sponsored articles and press releases to create your brand image and enhance your presence in your field of activity.

Our SEO agency helps you work on these 2 components by giving special attention to your social media strategy, not only Facebook, Instagram and Twitter, but also Pinterest: one of the invaluable sources of traffic!

The zero position corresponds to the optimized extract that appears on the first page of search results before the first organic result. To reach this privileged ranking, you must have a website approved by the search engine, position yourself on keywords formulated by the user in his question, prefer expressions of long tail keywords, take care of the Title Tag, the Meta Description, the Hn and the URL and, finally, optimize your content. This position is even more important if your persona prefers to search via smartphone.

As the guardians of the search engine’s credibility, Google’s algorithms work simultaneously by downgrading failing websites while favoring those that play by the rules.

Released in 2011, Panda detects quality content.

It was followed, in 2012, by Penguin whose task is to identify over-optimized pages, especially with simulated backlinks.

Hummingbird appeared in 2013 to improve the understanding of site content and ensure better responses in search results.

More recently, Pigeon (2014) has the mission of improving local SEO.

One thing is for sure: seducing these algorithms requires professional know-how. We put our expertise at your disposal in order to spot new developments and continue to master the rules of the game without upsetting Google.

The audit corresponds to an exhaustive assessment of your site. It consists in identifying the parameters that guarantee its visibility such as the bounce rate and the loading time for example in order to rectify the situation. This analysis is coupled with a study of your pages to assess their compliance with the rules imposed by Google and which are constantly evolving. The audit should also focus on your competitors in order to identify their strengths and the methods they use to reach the first search results. Who knows? You may discover some weaknesses in other sites that you will avoid reproducing in yours. But such an approach can only be taken by experts. If you do not have the necessary skills among your teams to carry out a strategic audit, we will be happy to do it!

The SEO audit is divided into 10 steps. At first, we analyze the strengths and weaknesses of your website by checking the ease of access to the pages, the quality of the content and its relationship with other sites. We then make sure that robots can access them easily and that all pages are indexed on Google. The compliance of your URLs with the practices imposed by the search engine is also verified. We review your content from text length to keyword relevance. The HTML markers must, in turn, be examined in particular the Meta Title and the Meta Description. The audit also allows us to determine the level of popularity of your website by checking the backlinks. Finally, we also proceed to the analysis of competing sites. N°10 : For an in-depth audit, an SEO agency will do a better job.

To optimize your SEO strategy, the choice of keywords is fundamental. Choose those that have a great potential to allow you to reach your target where it is. Moreover, a confirmed talent for web writing is an indispensable asset to produce fluid, well-structured and captivating texts. Faced with the avalanche of content available, the Internet user becomes more selective and only lingers on articles that can satisfy his curiosity or provide a solution for the problem he is facing. If you want to shine on the web, also think about setting your tags: Meta Title, Meta Description and page categories. Icing on the cake: give your website more visibility by controlling its presence on social networks. Save time by calling on our team of experts to optimize your positioning on the search engine.

Apply these rules to create SEO optimized web content :

• Start by understanding the importance of posting frequency.
• Posting content regularly on your site strengthens your relationship with your audience, which is why you should create a blog.
• A good content strategy, however, requires choosing keywords that are relevant to the search performed by the user.
• To improve the user experience and guarantee the satisfaction of your visitors, you must create a “mobile friendly” site adapted to the search on Smartphone, in particular to the voice search.
• Furthermore, only well-organized and easy-to-read articles have the potential to attract readers.
• When writing your articles, remember to be clear and concise by dividing your texts into small paragraphs.
• Finally, optimize your content for social networks or entrust us with this task and benefit from the expertise of our teams.

Here are free tools available on the web to optimize your SEO :

“Google Page speed Insights” to measure the speed of your pages, “Google Analytics” to evaluate the performance of your site, “Google Trends” to choose appropriate keywords, “Google Webmaster Tools” to perform your audit, “QuickSprout Website Analyser” to diagnose your site and those of your competitors, “Moz Toolbar” to enter the details of your SEO page by page, “Keyword Tool” to generate keywords, “SEO Keyword Tool” to analyze your keyword choice in more depth, “Siteliner” to spot plagiarized content, “Google Search Console” to detect your site’s shortcomings and malicious attacks, “SEMrush” for a better understanding of your competitors’ choice and use of keywords and, finally, “Google AdWords Keyword Planner” to spot low-competition and high-potential keywords. We select, for you, the most efficient tools to optimize your content.

The starting point for measuring your SEO efforts is organic traffic. If your website is attracting traffic, you are on the right track. However, you will need to check your keyword rankings using specific tools such as Rank Tracker for example. If you want to get a good ranking in the SERPs, the number of shares on social networks is a determining factor. Then monitor the reactions and actions of your audience on these platforms. The conversion and click-through rate is also an indicator of the success of your SEO strategy. Add to that the number and relevance of your backlinks. For an exhaustive analysis of your SEO actions, our team uses all these techniques and offers you the most appropriate solutions to fill the gaps in your strategy.

Zombie pages are the pages that have a number of SEO failures and therefore generate very little traffic. To spot them, you must be able to use Google Analytics. Rather than deleting your haunted pages, always keep in mind that Google judges the whole site and not individual pages. Thanks to our team of experts, we can detect your “zombies” and merge them into high-value pages. You will quickly see the results of such an approach by observing your site rise in the search engine ranking.

Knowing how to detect the right keywords is an essential asset to boost your traffic. Knowing that 20% of them attract 80% of your audience, it is in your interest to devote the necessary effort and attention to them. Use the Google Search Console to identify keywords that match your target audience’s needs rather than those related to your products or services. Entrust this task to our experts who will be able to establish a meticulous research by referring to these 4 categories: nagivational, informational, decisional and transactional.

HN tags are the pillars of the hierarchy of information in a textual content. When well arranged, they structure the text and create coherence between its different parts. Knowing that the reader starts reading your article diagonally, these tags make it easier for him to find the information that corresponds to his request. What’s more, they guarantee a better display in the search results on Google. Remember to take care of the initial tag of your h1 article, by including keywords that correspond to your theme and the formulas used by Internet users. We help you structure your pages to facilitate reading and reduce the bounce rate.

The Meta Title of a web page, not to be confused with the title, is the first element that Internet users see. It must give an idea, both general and precise, of the content. In short, it is what solicits or dissuades a click from your potential visitors. Just like your audience, Google’s algorithm refers to it to rank your page. So remember to choose the right length and the right keywords for your title tag. To optimize the Meta Description, you need to take into account essential criteria that give a persuasive power to the sentences it is composed of: clarity, conciseness, attractiveness and a stimulating call-to-action. Writing these tags requires the know-how and precision of our SEO experts.

The https protocol is essential to secure the data that circulates on your website and to guarantee its identity. It is a hypertext transfer designed to ensure communication between the server and the client. Since 2019, migrating your site to an http has become mandatory. This obligation was preceded by a massive incentive from Google to adopt this protocol by announcing that 30% of search results displayed on the first page have done so and more than 60% of web pages requested on the browser have also moved to http. To improve your referencing and to take care of your e-reputation, call our agency and pass your site quickly in http.

To ensure a good ranking for your site, all your pages must be displayed in the search results. Google must then easily access your Sitemap file in order to index your web pages. Indexing requires a lot of work and skills in the field of organic referencing. That’s why our team puts its expertise at your disposal by performing complex tasks related to the indexing process such as checking the sending of an HTTPX-Robot-Tag noindex or none header.

If some of your pages are struggling to appear in the search results, there is a good chance that it is due to an indexing problem. How to solve it? By entrusting this task to our teams who will identify the reasons for the non-indexation such as a page referring to another HTTP code than 200 or the sending of an HTTPX-Robot-Tag noindex or none header. We improve the internal linkage of your site and make sure that the Meta robot tag of the web pages as well as the robots.txt file are not a barrier to indexing.

The robots.txt file is among the first files analyzed by spiders. It prevents search engine robots from indexing certain pages of your site. Our experts use this robot to de-index static pages, pages under construction and pages containing confidential information in order to keep only the pages that deserve to be indexed.

To obtain a list of your 404 pages, our team locates the broken pages on your site that the search engine continues to index. Our experts use the Screaming Frog tool, which has the same operating mode as Google’s robots, except that this software will work in your favor by showing you the operating errors as well as a large number of details related to your web pages.

Knowing that 53% of Internet users leave a site if its loading speed exceeds 3 seconds, working on this parameter helps attract more traffic to your pages. We use different tools to test and detect slowness problems. Our experts use very powerful tools like Google PageSpeed Tool and Test My Site. For a more advanced level of analysis, we apply Webpagetest.org and GT Metrics to help you retain your visitors once they have chosen to click on your page link.

Be careful, you should never neglect the writing of your URLs and the architecture of your site! Why? Because the essential rule for referencing your web pages is to optimize the user experience. Google Panda is in charge of observing and analyzing visitors’ behavior: the more organized your site is, the more coherent your categories and sub-categories are, the more accessible your product is, the better your ranking will be on the search engine. This goes hand in hand with a URL that describes the content of the page and contains your keywords.

Referencing a website and improving its ranking on the search engine is a real challenge. Call on a SEO agency to select relevant keywords, increase your traffic, follow the SEO trends that are constantly evolving, identify technical flaws to remedy them, analyze and improve your content strategy… So many actions that you can only entrust to experienced specialists in order to acquire more visibility on Google.

To increase the traffic of your site, using a SEO agency is a very beneficial step to establish your reputation on the web. We take care of identifying and understanding your needs. Our team performs an exhaustive audit, provides you with optimized content and develops a winning netlinking strategy. You can evaluate the scope and results of our intervention by referring to the basic statistics, the conversion rate and your turnover.