Conversion funnel
INBOUND MARKETING
Increase your ROI thanks to a structuring methodology for your acquisition and conversion actions !
Make more sales with conversion funnel optimization
Attract, convert, close and retain are the 4 main steps of the Inbound conversion funnel. The strength of this model lies in its simplicity. Its implementation is critical for many organizations, as it allows them to increase sales while improving customer satisfaction by understanding, on each of its points, where to put the right marketing efforts, at the right time and in the right place.
Challenges
- How can we increase the number of qualified leads?
- How do we grow revenue?
- What stage of the conversion tunnel do I need to improve to increase product or service sales?
Goals
- Increase the number of product or service sales
- Optimize your customers’ experience on the site
- Improve customer perception of your brand expertise
Key numbers
- 92% of businesses using inbound marketing are increasing their traffic (HubSpot)
- 60% of marketers say traffic and lead generation is their top challenge (HubSpot, 2018)
- Lead generation, sales and lead nurturing are the top three organizational goals for content marketers.(WordStream, 2018)
Understand the 4 stages of the inbound conversion funnel
Attract the visitor to your website
Put the necessary means to make your content reach its target, either by helping this content to be better referenced by search engines (SEO), or by promoting this content on social networks (Facebook Ads, Linkedin Ads, Twitter Ads), or by paying the display agencies (Google Ads, YouTube Display) or even by doing emailing. Our experts have the most advanced certifications to meet your implementation needs.
Convert the visitor into a lead
It means giving the visitor enough material to be able to understand the benefits of your product or service for him or his organization. This requires offering him content adapted to his profile. Our experts are masters in the art of understanding your customers and prospects and, consequently, of designing content that suits them.
Closing the sale
Critical stage where your efforts pay off. You need to engage your prospects in an action. Our experts have mastered more than one technique to help your prospects sign your deals.
Build customer loyalty
A real profitability issue for many companies, customer loyalty is less expensive than acquiring new ones. Retaining the customer base requires a complete audit of customer-organization interactions and a detailed understanding of product and service usage as it relates to customer satisfaction.
Other Services
Mise en place d’une démarche d’Inbound Marketing
De part notre expertise d’Agence partenaire Hubspot, nous en connaissons un rayon sur l’Inbound Marketing et surtout sur la manière de mettre en place ces 4 étapes clefs du tunnel de conversion d’une manière efficace et pertinente pour les clients que nous accompagnons. Que vous soyez un e-commerçant en quête de clients ou un industriel en quête de prospects qualifié, nous connaissons vos problématiques et nous avons les outils et les cerveaux pour vous accompagner.
Développement de la stratégie de lead nurturing
Le lead nurturing ou “élevage de prospects” est une technique consistant à créer, maintenir et renforcer une relation marketing de confiance avec un prospect qui n’est pas encore mature pour un achat de produit ou de prestation de service. Elle permet de mieux qualifier les prospects, par la récupération d’informations contextuelles et la mise en place d’un scoring, et de les faire progresser au sein du tunnel de conversion en les transmettant au bon moment du contenu pertinent. Notre équipe d’experts certifiés en Inbound Marketing peut vous accompagner sur la mise en place et l’amélioration de votre stratégie de lead nurturing.
Assistance à la mise en place du lead scoring
Lorsque le volume de prospects et de clients est si important que les actions manuelles sont réalisées de manière moins rigoureuses : vous perdez en efficacité et il convient d’automatiser, à minima, le calcul du scoring de vos leads pour les faire progresser au sein de votre tunnel de conversion. En effet, il est important, afin de ne pas gâcher le temps de ses équipes, de savoir faire la différence entre un prospect qu’on peut closer d’un visiteur qui va vous faire perdre du temps. Notre équipe d’experts certifiés en Inbound Marketing peut vous accompagner.
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