Clickthrough rates in the natural results of Google France

[Caption id = « attachment_458 » align = « AlignCenter » width = « 300 »] Clickthrough rates in the natural results of Google FranceThe CTR in the natural results of Google France [/ caption]

90% of clicks on the first 3 links

As part of a strategy for search engine optimization (SEO), it is interesting to know the CTR according to the positions which vary somewhat from what you can find on the SEM. Here are the results valid on Google.fr:

Position 1: CTR 36%

Position 2: click-through rate of 33%

Position 3: click through rate of 21%

The first 3 links represent 90% of the clicks. For the first 5 results, the average click through rate is 23%.

[Caption id = « attachment_459 » align = « AlignCenter » width = « 300 »] Clickthrough rates in the natural results of Google FranceThe CTR in the natural results of Google France [/ caption]

These figures, provided by the Google Webmaster Tools show that these results are quite similar to U.S. figures proof  ​that the SEO work is essential to grab and share a sufficient hearing.

Fortunately, experts at PumpUp are available to work on your SEO strategy and turn your visitors into customers!

Source: Synodiance [Click Rate SEO Study]

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L'auteur

Eric Huertas

CEO & Consultant E-Business
Expert en optimisation digitale eric met à profit son savoir faire pour répondre au besoin des TPE, PME et Grand Comptes de rentabiliser leurs investissements web et de booster leur activités commerciales.

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